Last Updated on September 5, 2025 by Jessie Connor
If you own or manage a website, one of the most powerful free tools at your disposal is Google Search Console (GSC). It provides critical insights into how Google sees your site, highlights problems that might be holding you back, and gives you direct feedback about indexing, crawling, and performance in search results.
For many website owners, however, Google Search Console reports can feel overwhelming. Error messages like “Submitted URL not found (404)” or “Crawled – currently not indexed” may leave you scratching your head, wondering whether your SEO efforts are in jeopardy.
This guide will break down the most common Google Search Console errors, explain what they mean, why they matter, and—most importantly—how to fix them. By the end, you’ll not only understand these issues but also know how to transform them into opportunities for stronger visibility in Google search.
Table of Contents
Why Google Search Console Is Essential
If you think of your website as a shop, then Google Search Console (GSC) is the window into how customers find you, what they see when they arrive, and which doors might be jammed shut without you realising it. While many website owners rely heavily on Google Analytics for traffic stats, GSC goes a step further—it shows you how Google itself views your site.
Here are the key reasons why GSC is indispensable:
1. It Shows You How People Find You in Search
Google Analytics tells you what visitors do once they’re on your site, but it doesn’t reveal the exact search queries that brought them there. GSC fills this gap. In the Performance Report, you can see:
The queries your site appeared for.
The number of impressions and clicks you earned.
Your average ranking position for each query.
This insight is priceless. For example, if you run a travel blog and discover that you rank on page two for “best hidden beaches in Greece,” you know where to focus your optimisation efforts to climb higher.
2. It Highlights Indexing and Crawling Issues
Your content can only generate traffic if it’s indexed by Google. GSC alerts you when something blocks that process. The Coverage Report shows whether pages are indexed, excluded, or returning errors.
For instance:
If hundreds of pages are excluded with the status “Crawled – currently not indexed,” it may be a sign of thin or duplicate content.
If “Server errors (5xx)” appear, your hosting may be struggling, preventing Googlebot from accessing your site.
Without GSC, you might never know these problems exist until your rankings drop.
3. It Provides Crucial Enhancement Reports
Modern SEO isn’t just about keywords—it’s also about experience. Google wants to reward sites that provide users with the best possible experience. That’s where GSC’s Enhancements Reports come in.
You’ll find:
Mobile Usability Report – Are your fonts readable on mobile? Are your buttons too close together?
Core Web Vitals – Do your pages load fast enough? Are they visually stable?
Structured Data Reports – Does Google understand your products, articles, videos, or events?
For example, if your ecommerce store has schema errors on product pages, you may be missing out on rich snippets like star ratings or prices—features that directly improve click-through rates.
4. It Alerts You to Security and Manual Actions
Few things are scarier than waking up to find your site hacked or penalised. With GSC, you’ll receive immediate alerts if:
Google detects hacked content.
Your site hosts malware or deceptive downloads.
You’ve violated Google’s Webmaster Guidelines (e.g., spammy backlinks or cloaking).
Think of it as an early-warning system. The sooner you know, the sooner you can fix it before your rankings suffer permanent damage.
5. It Helps You Measure SEO Success Over Time
SEO is a long game. What you do today—whether it’s publishing a blog post, fixing technical errors, or improving structured data—may not show results immediately. GSC allows you to measure progress across months and years.
Did your average position improve after you optimised your title tags?
Did clicks from mobile search rise after you fixed mobile usability errors?
Did impressions grow after you expanded content around certain keywords?
Without these metrics, you’d be flying blind.
6. It’s Free, Yet Incredibly Powerful
Perhaps the most underrated aspect of GSC is that it doesn’t cost a cent. Many SEO tools charge hefty monthly fees, but none have the direct connection to Google’s search engine like GSC does. It’s the closest you’ll get to hearing from Google what’s working and what isn’t.
Google Search Console is more than a diagnostic tool—it’s your SEO compass. It helps you spot errors before they become crises, uncover hidden opportunities for growth, and align your site with what Google values most.
Unraveling Submitted URL Errors: A Roadblock to Indexation
When you submit a sitemap, you’re essentially telling Google, “Here are the pages I want you to index.” But sometimes, those submitted pages can’t be indexed for one reason or another.
1. Pages Blocked by robots.txt
Cause: This happens when your robots.txt file explicitly tells search engines not to crawl a page, but you’ve also included that page in your sitemap. It’s like inviting Google to dinner while locking the front door.
Solution:
Open the robots.txt tester inside GSC.
Check whether you’ve accidentally blocked important pages with a broad rule (e.g.,
Disallow: /).Adjust either the robots.txt file or your sitemap so both align with your true intentions.
Example: Suppose your robots.txt contains:
Yet, your sitemap lists
/blog/my-latest-article. In this case, the sitemap is giving a green light, while robots.txt flashes red. Decide whether that article should be indexed. If yes, remove the disallow line.
2. Page Marked “No Index”
Cause: The page is included in your sitemap but carries a
<meta name="robots" content="noindex">tag or ax-robots-tag: noindexHTTP header. This tells Google, “Don’t index this,” creating a conflict.Solution: If you want the page indexed, remove the “noindex” directive. If you don’t want it indexed, remove it from your sitemap.
Example: Many sites add “noindex” to thank-you pages, admin pages, or thin content. That’s perfectly fine—but those URLs shouldn’t live in your sitemap.
3. Page Crawl Issues
Cause: Sometimes, Google simply cannot crawl a page due to technical hiccups—server timeouts, faulty redirects, or resource-heavy scripts.
Solution:
Use the URL Inspection Tool to see details of the crawl failure.
Work with your developer to identify whether it’s a server-side issue, redirect problem, or blocked resource.
Once fixed, request a re-crawl in GSC.
Example: A common scenario occurs with ecommerce product pages that generate dynamic URLs. If your server struggles to load them quickly, Googlebot may give up before completing the crawl.
Navigating 404 Errors: Strategies for Seamless User Experience
Few things are as frustrating for users as clicking a link only to land on a dead page. Google differentiates between “soft 404” and “hard 404” errors. Understanding both is crucial.
1. Submitted URL as a Soft 404
Cause: A soft 404 happens when your server returns a “200 OK” response (meaning the page exists), but the content is essentially empty—maybe a placeholder or “product not available” message.
Solution:
If the page is truly gone, configure your server to return a proper 404 or 410 response.
If the page has moved, set up a 301 redirect to the new location.
Example: An online shop shows “This product is out of stock” with no alternatives. To Google, that looks like a thin or useless page. A better approach is to redirect users to a similar product or category.
2. Submitted URL Not Found (404)
Cause: This is a genuine 404: the URL doesn’t exist anymore, yet it’s still in your sitemap or linked internally.
Solution:
Redirect important, high-value 404 pages to relevant alternatives.
Ignore trivial 404s (like typos or old campaign URLs). Google will eventually stop requesting them.
Example: If you had
/best-smartphones-2022and now run/best-smartphones-2023, redirect the old page to the new one to preserve SEO equity.
Tackling Server Error (5XX): Optimising Website Performance
When Google Search Console reports 5XX server errors, it signals that your website’s server failed to fulfil a request made by Googlebot. Unlike 404 errors, which tell Google that a page doesn’t exist, 5XX errors imply that something went wrong on your server’s side. This makes them more serious, because Googlebot may temporarily stop crawling your site if these errors persist.
Think of it this way: if a shop door is locked every time a customer visits, they’ll eventually stop trying to enter. Google reacts the same way—too many failed requests and your crawl frequency may decrease, directly harming indexing and visibility.
Common Types of 5XX Errors
500 – Internal Server Error
A generic error when the server encounters an unexpected condition.
Often linked to misconfigured code, memory overloads, or faulty plugins.
502 – Bad Gateway
Happens when one server acting as a gateway or proxy receives an invalid response from another server.
Common in setups with CDNs, reverse proxies, or load balancers.
503 – Service Unavailable
Indicates the server is overloaded or temporarily down for maintenance.
Googlebot interprets this as a temporary error and may retry later, but repeated 503s can harm crawl trust.
504 – Gateway Timeout
Occurs when the server acting as a gateway doesn’t receive a timely response from an upstream server.
Often linked to slow databases or long-running scripts.
Why 5XX Errors Hurt SEO
Crawling disrupted: Googlebot can’t access or render affected pages.
Indexing gaps: If Google can’t consistently crawl your site, important pages may drop out of the index.
Ranking drops: Search engines prefer stable, reliable sites. Repeated server issues may lead to lower rankings.
User trust: If users also experience downtime, bounce rates rise, conversions fall, and brand trust suffers.
Diagnosing 5XX Errors
Before jumping into fixes, you need to pinpoint the exact cause. Useful tools and approaches include:
Google Search Console Coverage Report – Highlights the affected URLs and error type.
Server logs – Show whether the errors occurred during Googlebot requests or general user traffic.
Uptime monitoring tools (Pingdom, UptimeRobot, Datadog) – Detect outages in real time.
Load testing tools (Apache JMeter, k6) – Simulate heavy traffic to uncover bottlenecks.
Hosting provider dashboards – Sometimes the issue lies at the hosting level, not in your site’s code.
Practical Solutions for Resolving 5XX Errors
Optimise Server Resources
Upgrade hosting plans if your site has outgrown shared hosting.
Use caching (server-side and browser-side) to reduce load on dynamic requests.
Implement a CDN (Content Delivery Network) to distribute traffic geographically and reduce latency.
Debug Application Code
Check for faulty scripts, misconfigured plugins, or resource-heavy functions.
In WordPress, poorly coded plugins are a common culprit—disable them one by one to identify the cause.
Monitor Database Performance
Optimise SQL queries and ensure indexes are in place.
Clear out bloated tables like WordPress
wp_optionsor logs that aren’t being pruned.Consider database caching layers like Redis or Memcached.
Fix Configuration Issues
Review
.htaccessor NGINX configuration files for errors.Ensure proxy or load balancer rules are correctly defined.
Check SSL/TLS certificates if secure connections are failing.
Plan for Traffic Spikes
During sales, product launches, or viral events, unexpected surges can crash servers.
Auto-scaling infrastructure (AWS, Google Cloud, Azure) allows resources to scale up temporarily.
Handle Maintenance Smartly
If taking your site offline for updates, serve a 503 status code with a Retry-After header.
Example:
This tells Google the downtime is temporary and it should try again later, preventing indexing issues.
Proactive Steps to Avoid 5XX Errors in the Future
Set up automated monitoring – Get alerts via email, SMS, or Slack whenever downtime is detected.
Schedule regular server audits – Check disk usage, memory consumption, and CPU load.
Optimise images and assets – Large uncompressed images increase server strain.
Limit crawl rate if necessary – In GSC’s settings, you can adjust crawl rate to avoid server overload.
Work with your host – If issues are frequent, escalate to your hosting provider or consider switching to a more reliable service.
Key takeaway: 5XX server errors are not just technical hiccups—they directly affect how Google sees and ranks your site. By ensuring server stability, optimising performance, and planning for traffic demands, you protect both your SEO and your visitors’ experience.
Streamlining Redirect Errors: Preventing Common Pitfalls
Redirects are normal in SEO, but messy ones create problems.
Cause: Errors often come from redirect chains (URL A → B → C), loops (A → B → A), exceeding length limits, or linking to malformed URLs.
Solution:
Keep redirects direct: A → B.
Test using tools like Screaming Frog or the Ayima Redirect Path Chrome extension.
Regularly audit your .htaccess or server rules.
Example: A blog rebrands from
/seo-tipsto/search-tipsand later to/digital-tips. If each redirect points to the next, you end up with a chain. Better: Redirect/seo-tipsstraight to/digital-tips.
Elevating Product Pages: Addressing Structured Data Markup Issues
Optimising Video Page Indexing
Navigating Mobile Usability Errors
Mobile devices have completely changed the way people interact with the web. Today, more than half of all searches happen on smartphones, and Google uses mobile-first indexing—meaning it primarily evaluates your site’s mobile version when deciding how to rank it.
If your site delivers a poor mobile experience, you risk losing both users and search visibility. This is why the Mobile Usability Report in Google Search Console is so valuable. It flags issues that may look minor on desktop but can be deal-breakers on mobile screens. Let’s break down the most common problems, their causes, and how to fix them.
1. Clickable Elements Too Close Together
Cause: On a small screen, links, buttons, or navigation items may be placed so closely together that users can’t easily tap the right one. This often happens with menus, checkout buttons, or call-to-action links in the footer.
Why It Matters: A user who accidentally clicks the wrong link may get frustrated and leave. Google knows this and interprets it as a negative user experience signal.
Solution:
Follow Google’s Accessibility Guidelines: make touch targets at least 48 pixels tall/wide with 8 pixels of space between them.
Use responsive design frameworks (like Bootstrap or Tailwind CSS) to automatically scale clickable elements.
Test on real devices, not just in desktop view.
Example: Imagine a checkout page where the “Pay Now” and “Cancel Order” buttons sit side by side with no padding. On desktop, this looks fine. On a phone, one wrong tap could cost you a sale. By spacing them apart and enlarging the “Pay Now” button, you improve both conversions and usability.
2. Viewport Not Set
Cause: The viewport is what tells browsers how to adjust your page’s dimensions and scaling on different screen sizes. If it’s missing, the browser will default to a desktop width and shrink everything to fit, making the page unreadable.
Why It Matters: Without a defined viewport, text and images may appear tiny, forcing users to zoom in and out—something most visitors won’t tolerate.
Solution: Add this simple tag inside your
<head>:This instructs browsers to match the page width to the device screen, ensuring content adapts correctly.
Example: A blog without a viewport meta tag may look fine on desktop but appear as a tiny, unreadable column on mobile. With the viewport properly set, paragraphs automatically resize, creating a smooth reading experience.
3. Content Wider Than Screen
Cause: This happens when elements like images, tables, or div containers have fixed widths larger than the device’s screen width. CSS styles with absolute pixel values are usually the culprit.
Why It Matters: Users have to scroll sideways to see all the content, which feels awkward and dated. Google flags this as a mobile usability problem.
Solution:
Use responsive CSS units (percentages,
em,rem, orvw) instead of fixed pixels.Add
max-width: 100%to images and tables so they shrink to fit the screen.Test across different devices to catch issues early.
Example: An ecommerce product page might display a product comparison table set to 1200px wide. On mobile, this forces users to scroll horizontally. By switching to a fluid grid system, the table stacks neatly for small screens.
4. Text Too Small to Read
Cause: Fonts designed for desktop layouts may appear tiny on smartphones if they don’t scale correctly.
Why It Matters: Reading should feel effortless. If visitors have to pinch-zoom to read your content, most will simply leave.
Solution:
Set a base font size of 16px for body text.
Use relative units like
emorremso text scales with screen size.Apply line height of at least 1.4 for readability.
Example: A recipe blog using 12px font might look sleek on a laptop but unreadable on an iPhone. Increasing the base font size and spacing not only fixes GSC’s error but also improves dwell time, since users can comfortably consume the content.
Bonus Tip: Test With Real Users
Tools and reports are helpful, but nothing replaces real-world testing. Open your site on different mobile devices and try performing key actions:
Can you easily navigate menus?
Do call-to-action buttons stand out?
Is text legible without zooming?
User frustration often reveals problems that reports can miss.
Mobile usability errors are less about technical glitches and more about ensuring your visitors have a frictionless experience on their phones. Fixing these issues not only resolves Google Search Console warnings but also directly boosts engagement, conversions, and SEO rankings.
Final Thoughts
Mastering Google Search Console is less about memorising error codes and more about developing a systematic troubleshooting mindset. Every error is a signal, pointing to an area where your website can improve.
By addressing these issues regularly—whether it’s fixing 404s, optimising structured data, or ensuring mobile usability—you’ll give your site the best possible chance to shine in Google’s search results.
When in doubt, remember: GSC doesn’t just highlight problems; it gives you the roadmap to fix them.
Resolving Excluded From Indexing Errors
Google sometimes decides not to index certain pages. The Coverage report will explain why.
1. Crawled – Currently Not Indexed
Often temporary; Google crawled but didn’t index yet.
If persistent, check for thin or duplicate content.
2. Crawl Anomaly
Usually server or access issues. Test in GSC and fix errors.
3. Duplicate without User-Selected Canonical
Always specify a canonical tag on duplicate or similar content.
4. Duplicate, Submitted URL Not Selected as Canonical
If Google prefers another version, check internal linking, canonical tags, and content signals.
5. Discovered – Currently Not Indexed
Google knows about the URL but hasn’t crawled it yet—often due to crawl budget limits. Improve site speed, internal linking, and authority.
